In preparation for the launch of the BlackBerry 10 operating system on 30 January, Research in Motion has rebranded the company’s BlackBerry App World to BlackBerry World, and made a number of changes to the user interface.
“You may have noticed a change to the BlackBerry App World web store. It is now simply called BlackBerry World. The naming change reflects a shift in the type of things you can purchase from the store as we transition to BlackBerry 10 and beyond,” RIM said in a blog post.
RIM confirmed that users will also be able access videos and music, but the function is not yet available.
“As we mentioned back at BlackBerry Jam Americas, BlackBerry World will have much more than just apps – it will now be home to videos and music as well. BlackBerry World is going to be the one-stop shop for all of your mobile entertainment needs.”
“The change will happen on the web storefront first and will be rolled out to the BlackBerry PlayBook tablet and BlackBerry smartphones in the coming weeks. (NOTE: Please be aware it may take up to 24 hours for the changes to appear.),” they continued.
Charlie Fripp – Consumer Tech editor