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LinkedIn attracts two million South African users

December 11, 2012 • Online

LinkedIn, the world’s largest professional network with more than 187 million members globally, today announced it has signed up more than two million South African professionals.

LinkedIn announced it has signed up more than two million South African professionals (image: TLNT)

“Two million South Africa members is an important milestone for us. It shows that South African professionals have truly understood the career potential and the personal development possibilities at the core of the LinkedIn experience,” said Fredrik Bernsel, Commercial Director, Partnerships, EMEA.

“Every day our members add new information to their profiles, share important messages and knowledge, create connections, build their network and get access to a world of potential connections, business partners, investors, employers and employees,” says Fredrik Bernsal.

Today, there are an estimated 640 million professionals globally and LinkedIn is focused on connecting them all. LinkedIn’s 187 million members are from over 200 countries. There were nearly 143 million unique visitors in September 2012; making LinkedIn the 25th most visited Web site in the world.

In mobile, LinkedIn earlier this year launched an iPad app which allows professionals to stay connected and up to date on the latest industry trends, irrespective of where they may be working. LinkedIn can also help people achieve more in their roles by connecting to others in their industry and sharing expertise and insights. In additional LinkedIn Mobile is available across iOS devices, Android, BlackBerry, Microsoft, and Mobile Web.

Local companies are already using LinkedIn to deliver targeted advertising campaigns to clients and prospects through the company’s Marketing Solutions via LinkedIn’s local partner Habari Media.

LinkedIn South Africa – Fast Facts

The three biggest industries in South Africa:

  • Information technology and services
  • Financial services
  • Accounting

The three companies with the most employees on LinkedIn in South Africa:

  • Absa
  • Eskom
  • Standard Bank Group

The top three regions across South Africa for LinkedIn membership

  • Johannesburg Area, South Africa
  • Cape Town Area, South Africa
  • Durban Area, South Africa

Staff writer

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