Algeria’s Mobilis launches promo plan to attract customers

December 5, 2012 • Mobile and Telecoms

Algerian telecommunications operator Mobilis has embarked on an information campaign to raise its profile in the market and attract users away from competitor offerings.

The company announced that it is launching a postpaid customer plan dubbed “Mega Pack Forfait 2h” as part of its year-end promotion to galvanize users.

The goal, the company said, is to showcase a new way of using postpaid services and thereby attract more consumers.

“The limited edition plan costs DZD 1,170 a month for two hours of calls to all networks and unlimited calls to a favorite number. Customers can pay their bill every two months through the Arsselli electronic top-up service,” Mobilis said in a statement.

Algeria’s Djezzy remains at the top of the market, but Mobilis believes that with promotions and improved customer care, it can make inroads into the telecom sector in the country.

It is also offering phone discounts as part of the deal.

“The Mega Pack is sold through the operator’s 129 stores across the country. Several handsets are available from the Mobilis, including the Nokia C1-01 for DZD 6,000, C2-01 for DZD 8,990 and C5-03 for DZD 17,000, and the Sony Xperia U for DZD 26,900, Xperia Arc S for DZD 37,900, Xperia P for DZD 42,900 and Xperia S for DZD 50,900,” it said.

Joseph Mayton

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