Uganda: UCC urged to step up digital campaign
Ugandan pay-TV operator StarTimes has urged the Uganda Communications Commission (UCC) to strengthen its awarness campaign covering the country’s digital migration away from analog television.
The company’s Sales Manager Simon Arineitwe said in a statement published on Monday that the UCC “has concentrated on billboard ads telling people to get ready for the transition, without telling them what to expect from the process.”
Arineitwe said “regular programs on electronic media and road shows to enable the public learn through listening and seeing should be used.”
The UCC head of corporate communications Fred Otunu added that the agency is “rolling out a mass media campaign and is optimistic that by the end of the first quarter of next year, many people will know more about the technology.”
Uganda, as part of the digital migration move being seen in East Africa, hopes to have all television sets transferred to digital by the end of next year, effectively pushing back a previous deadline of full migration by the end of 2012.
“In addition to media campaigns, the UCC plans outreach activities to demonstrate the technology,” Otunu said.