Electronics manufacturer Sony unveiled its latest high-performance television in the form of the 4K Ultra High Definition Bravia with LCD display – the industry’s largest 84-inch class. The 4K technology allows it to display images at four times the resolution of standard High Definition, creating a crisper and clearer image – even from just 1.5 meters away.
“This television re-defines image quality. The super-high resolution and large screen size ensure a picture experience that is close to reality, 4K is a massive jump in resolution and image quality even when compared to so-called full high definition displays,” Andrew Fraser, senior brand manager for Sony South Africa, said at the unveiling.
The launch of the unit is one of three 4K television sets that was launched in South Africa this week, from three different manufacturers – the others being Sharp and LG.
This definitely points towards a growing trend in the home television market – but Sony’s price tag of R276 000 makes the unit attainable within a niche market, for now.
“Viewers will not be bothered by the pixels, and notice instead that images are breathtakingly realistic and beautifully clear with the wide 60° viewing angle, even if they sit as much as half the distance to the screen, as compared to when viewing full HD,” added Fraser.
Available in South Africa at the end of the year, the Bravia’s 4K LCD panel comprises approximately 8.29 megapixels, and incorporates “4K X-Reality PRO”, Sony’s super-resolution high picture quality engine optimised for the 4K TV.
This engine is capable of reproducing a variety of content with different resolutions, such as HD digital broadcasts or Blu-ray discs content, into stunningly crisp, high-quality images with 4K resolution.
Charlie Fripp – Consumer Tech editor