Samsung initiates promotion week in Uganda
Global telecom device provider Samsung is looking to boost its profile in Uganda by holding a promotion week beginning November 25 in order to push its products into the country.
The company said that it was having the promotional week “to increase awareness of the company and its products, reward loyal customers and explore potential business opportunities with key Ugandan partners.”
The week will see events begin in Kampala and then move to other destinations across the country, including rural areas in an effort to boost penetration of Samsung products for the entire East African country.
Corporate Marketing Manager for Samsung East Africa Tessa Caleb said in announcing the promotional week that the company “recognizes the importance of Africa as a rapidly growing and increasingly sophisticated market.”
She added that “the Samsung week will give the company the opportunity of interacting with its clients and getting feedback from business partners directly in a variety of forums across the country.”
Country Manager for Samsung IT in Uganda Saiju Panicker added that Samsung “has a portfolio of products and services that aim to help African governments build the efficient and technology-driven infrastructure that is necessary to succeed in the coming years.”
He said Samsung “has the ability to tailor services to customer requirements across Africa.”