Orange Kenya’s plan to woo festive shoppers
As part of continued efforts to broaden its presence within the local Kenyan market and maintain its market share, Orange Kenya has announced a new promotion that will offer large discounts on all mobile devices, including tablets and data-enabled mobile phones in the country.
Orange believes that by continuing to enhance their market share in data, offering cheaper discounts through the Christmas season will enable the country to maintain profits and deliver better services as more customers subscribe to data plans.
The promotion, dubbed “Kamata Goody Goody” is available until January 6 2013 and “will offer discounts on mobile devices such as tablets and data-enabled mobile phones at Orange retail outlets and Mobicom shops.”
According to the telecom operator, devices such as the SunTab Android tablet for KES 23,999 with one month of unlimited Internet free of charge, will be on offer.
Data-enabled phones will start as low as KES 3,999.
With Kenya seeing massive expansion in the number of users using data-enabled devices in the country, Orange hopes that by making the new offerings, it will allow a wider range of customers to get into the data world without being forced to spend large amounts for the devices.
The goal is to increase the number of users on data plans, which would cover the recent losses from a decline in voice calls in the country.