Zambia continues to show promise in the telecom sector with MTN Zambia reporting that its subscriber base has increased to 3.5 million through the end of September.
The operator said in a statement that they believe this is due to its continued services that are being bolstered through new promotions and options for customers in the East African country.
MTN chief marketing officer Phillip Basiimire said it “may soon get the lion’s share of the mobile phone sector as income levels among working class Zambians continue to grow.”
MTN and other operators have been pushing for greater penetration into rural areas of the country in an effort to increase their customer bases and the efforts appear to be paying off – MTN’s recent statistics show a growing number of users are coming on board, many of them first-time mobile users.
Basiimire said “new products boosting its number of subscribers include mobile money,” adding that “while the company has invested over $200 million in its network roll-out of the past two years, $65 million was spent on improving its services.”
According to the Zambia Information and Communication Technology (ZICTA), MTN Zambia is the country’s fastest growing network, while the largest, Airtel, has slightly above four million customers.