Approximately 250 companies representing Africa’s growing ICT industry have converged at AfricaCom 2012, a premier telecommunications and solutions event hosted this year at the CTICC in Cape Town.
Under the theme Reaching for Growth, the conference features several streams including Africa Industry Outlook, Entrepreneurs Incubator Hub and Mobile Money Lab.
A range of key speakers, representing the spectrum of Africa’s ICT sector, will present during the event. They include the likes of Kelly Ahuja, Senior Vice President, Mobility at Cisco, Omatsola Barrow, Sales & Distribution Executive, MTN Nigeria, Arun Bhikshesvaran, Chief Marketing Officer at Ericsson Global, Stephen A. Carter, Executive Vice President, President of EMEA and Chief Corporate Marketing and Communications Officer, Alcatel-Lucent, amongst others.
There are a host of themes and sub-themes serving as hot topics at this year’s event, particularly the relevance of big data analytics, mobility, innovation and connectivity to the development of commerce on the continent.
Juliet L Olwala, Regional Marketing Consultant Corporate Marketing at Comviva, said mobile money is a strong, emerging market and
“Developing what we have to make it better is our focus. Mobile money is really the ‘in thing’ and we are coming up with ways to use various facilities via the mobile phone and develop apps to add value to all consumers. Currently we are starting with the East Africa region, with an initial focus on Kenya and we are also engaging regions like the DRC,” said Olwala.
Inmarsat, a global mobile satellite company, said the company is pushing its product further into the African market and said it aims to facilitate connectivity that is an alternative to VSAT, based on L-band advantages, to meet the connectivity needs of customers.