Tanzania’s Zantel hits finanical services PR trail
Tanzania’s telecom operator Zantel and its Ezypesa brand is partnering with Neubrand Events Company to organize a publicity campaign for financial services and investments, aimed at boosting the company’s image in the East African country.
The Guardian reported that the four-day campaign, sponsored by Zantel, will also see co-sponsors from the Center for Microfinance Enterprise Development, Tanzania Private Sector Foundation, Tanzania Consumers Advocacy Society (TCAS) and Tanzania Microfinance Association.
Zantel CCO Sajid Khan said in announcing the campaign that his company “recognizes that innovative telecommunications services have the power to transform communities.”
The event also aims to have entrepreneurs offered “business skills development training.”
Neubrand Financial and Investment Services Week 2012 is a “free, open-air financial literacy education and entrepreneurship training event which equips SME’s skills about budgeting, savings, debt management, consumer rights and responsibilities and the range of formal financial services available in the market,” the campaign’s official announcement read.
Tanzania is hopeful that the event will spur interest in the telecom and IT sectors in the country and bring together emerging entrepreneurs with the business elite, where ideas and partnerships can be formed.
With mobile money being a potential cashcow for the country, the goal is to combine IT with financial services and generate further interest in the new sector.