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New music streaming service available in South Africa

October 23, 2012 • Gadgets and Gaming

British-based rara.com has announced a major expansion to its streaming music service, ten months after launching, with new apps for Windows 8, iPhone, iPad and iPod Touch, as well as an updated Android app and web service.

British-based music streaming service rara.com will be available in South Africa (image: rara.com)

rara.com is switching on seven new countries today, increasing its global footprint to 27 markets and increasing its catalogue of licensed music to 18 million tracks. The company also has thousands of Independent labels signed up through global rights agency Merlin and leading independent digital distributors The Orchard, INgrooves Fontana, Believe Digital and VidZone Digital Media.

Nick Massey, CEO of rara.com, comments, “I am pleased to announce today that rara.com has made a significant step-forward in the execution of its roll-out strategy and can now be enjoyed in more places, on more devices, with more music and with more partners. rara.com gives you the music you feel like listening to without you having to know the name of every track you want to play.

Our expert team of musicologists hand-curate rara.com’s channels and playlists bringing you music for every mood. Available today on web, Windows 8, iPhone, iPad and Android, rara.com’s beautiful user interface makes it easier to play the music you love wherever you are, whenever you want, with no annoying adverts.”

New markets

Having gone live in 20 territories over the last ten months, rara.com launches across seven new countries today: Brazil, Mexico, Hong Kong, Taiwan, Malaysia, South Africa, Portugal, bringing rara.com to a total of 27 markets worldwide with further international expansion planned for later this year.

Consumers can now access rara.com in: UK, Ireland, France, Spain, Italy, Germany, Austria, Belgium, The Netherlands, Luxembourg, Switzerland, Sweden, Denmark, Norway, Finland, Portugal, US, Canada, Mexico, Brazil, Australia, New Zealand, Singapore, Hong Kong, Taiwan, Malaysia and South Africa.

rara.com launched an updated web service with an improved sign up process and a range of stability improvements, customer account management features and additional language support. rara.com’s Android app, available to download from Google Play, has been updated to enable playback control from a dedicated rara.com widget on your Android device home screen.

The streaming service also announced a global agreement with Lenovo, one of the world’s leading PC manufacturers Lenovo is preloading the rara.com music streaming apps onto Lenovo and Medion branded Windows 8 and Android devices around the world. Devices include Lenovo’s Windows 8 PCs, convertibles and tablets, as well as Lenovo Android tablets, including the IdeaTab S2110, A2105, A2107 and A2109 tablets. Lenovo Windows 8 devices include: select IdeaCentre desktops and ThinkPad Classic and Edge laptops, IdeaTab Lynx tablets and IdeaPad laptops, including the recently announced flip and fold IdeaPad Yoga convertible PC.

Deepa Kumar, Director, World Wide Marketing, Software Ecosystem & Cloud Solutions, Lenovo said; “Our collaboration with rara.com will give our customers a great new way to explore and enjoy music on our innovative devices, whether it’s on an all-in-one desktop at home or on one of our convertible PCs switching between work and play. With easy-to-use music apps rara.com makes accessing music simple.”

Subscription package pricing

web/day    web/week   web + mobile/day    web + mobile/week
US                        USD        0.99           4.99                                 1.99                             9.99
Canada               CAD        0.99           4.99                                1.99                             9.99
UK                        GBP        0.99           4.99                                1.99                             9.99
Ireland               EUR        0.99           4.99                               1.99                             9.99
France                EUR        0.99           4.99                               1.99                             9.99
Germany           EUR        0.99           4.99                                1.99                             9.99
Italy                    EUR        0.99           4.99                                1.99                             9.99
Spain                   EUR        0.99           4.99                                1.99                             9.99
Portugal             EUR        0.99           4.99                               1.99                             9.99
Austria               EUR        0.99           4.99                               1.99                             9.99
Belgium              EUR        0.99           4.99                               1.99                             9.99
Luxembourg    EUR        0.99           4.99                               1.99                             9.99
Netherlands     EUR        0.99           4.99                               1.99                             9.99
Finland               EUR        0.99           4.99                               1.99                             9.99
Denmark            DKK        9.99           49.99                          19.99                            99.99
Norway              NOK        9.99           49.99                          19.99                            99.99
Sweden               SEK        9.99           49.99                           19.99                            99.99
Switzerland       CHF        0.99           5.99                               1.99                              11.99
Australia            AUD        0.99           7.99                             2.99                              12.99
New Zealand     NZD        1.99           7.99                             2.99                              13.99
Mexico                MXN       12.99         63.99                       23.99                            127.99
Brazil                    BRL        1.99           7.99                             2.99                              15.99
Singapore           SGD        0.99          4.99                             1.99                              9.99
Hong Kong         HKD        4.99          28.00                      10.99                            48.00
Taiwan                 TWD       30.00        149.00                  55.00                            249.00
Malaysia             MYR        1.99            8.99                        2.99                              16.99
South Africa      ZAR        6.99           33.99                     13.99                            68.99

Staff writer

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