Microsoft South Africa launched the company’s latest operating system, Windows 8, at a lavish African-themed event last night at Shine Studios in Braamfontein, Johannesburg.
Microsoft focused on user experience and left it to celebrities to recount their experience of the new OS to officially launch the offering.
Celebrities included Olympian swimmer Chad le Clos, celebrity chef Reuben Riffel, mountaineer Sibusiso Vilane, photographer Greg Marinovich, ceramic artist Fee Halstead, plastic surgeon Ridwan Mia and local band Dance You’re on Fire.
Adventurer Kingsley Holgate served as the Master of Ceremonies for the evening.
Each celebrity has used the Windows 8 OS on a tablet for several weeks and were invited to the stage to share their stories.
“With the launch of Windows 8, Microsoft is unveiling a reimagined Windows to the world. Whether you want a tablet or a PC, whether you want to consume or create content, whether you want to work or play – Windows 8 delivers a personalised experience that fits your unique style and needs,” said Microsoft SA managing director Mteto Nyati.
Charlie Fripp – Consumer Tech editor
*All images by Charlie Fripp*