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Nigeria brings MTN’s airplane promotion into question

September 4, 2012 • Mobile and Telecoms

In what is bound to be the first of its kind for any mobile operator in Africa, MTN Nigeria launched a promotion (MTN-Ultimate Wonder Campaign) where subscribers can recharge their airtime and enter themselves into a draw  to win an aircraft.

MTN Nigeria launched a promotion which will put subscribers in the draw for winning an airplane (image: file)

But the promotion has raised the eyebrows of Consumer Protection Council (CPC) in Nigeria, which said that MTN Nigeria omitted sufficient information needed to adequately guide consumers on the promotion.

According to This Day, “MTN left out the market value of the aircraft to be won, the size of the plane, the delivery period of the aircraft to an eventual winner or cash equivalent in local currency for a winner, who may prefer a cash reward for the grand prize.”

The Deputy Director of Public Relations Abiodun Obimuyiwa signed the directive to MTN in which they will have to clarify all the points raised, while General Manager of Regulatory Affairs for CPC Oyeronke Oyetunde issued the directive to MTN.

“It directed the telecoms outfit to reflect and correct all these lapses in its subsequent media interactions and communication, which MTN assured would be done within the next two or three weeks because of the intricacies involved, particularly in the change of its advertisement,” wrote This Day.

In an earlier meeting MTN stated that the airplane is a four-seater, worth $400,000 (roughly N72million), and disclosed that no purchase order has been made, as the winner might prefer the prize in cash.

Charlie Fripp – Consumer Tech editor

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