Ghana’s mobile service operator Glo has managed to attract over two million subscribers in the country – representing 8% market share – since it started operating as a service provider in May of this year.
Being part of Globacom, the extra two million subscribers has powered their active subscriber base to over 34-million – and Globacom will soon start operating in Senegal and Cote d’Ivoire.
“Glo’s entry into Ghana was considered the dawn of a new era in the country’s telecommunications industry as anxious telephone users and the public alike believed it would provide high quality telecoms services, given the network’s pedigree,” wrote This Day.
Glo Mobile said that they managed to attract so many users because they made use of the latest technology for their network.
“In keeping with our innovative tradition, we also rolled out the most modern telecommunications network and introduced into the market abundant, superior and attractive value offerings in all the ten regions of the country from day one. This accounted for our instant success in Ghana,” Glo’s management said in a statement.
Parent company Globacom said that they will use Ghana’s model as a way forward to secure success in other African nations.
“We are committed to replicating our success stories in all the countries where we operate and maintaining our position as market leaders in innovation, consumer loyalty reward and excellent service delivery,” they said in a statement.
Charlie Fripp – Consumer Tech editor