IP business communications and business process automation software specialist, Interactive Intelligence, recently celebrated the opening of its new-look South African office in Rivonia, Johannesburg.
Company executives – including Managing Director, African Region, Andre le Roux and Executive Vice President, Worldwide Sales, Gary Blough and Deon Scheepers, Regional Business Development Manager forAfrica- joined customers and partners in a toast of the recently refurbished premises and a reminder to the market of the company’s growth.
Africa is viewed as being a strategic emerging market for the company and, despite worldwide economic pressure and impact on the growth of the call centre environment, Interactive Intelligence has experienced an upward trend in its business.
According to management, the company has experienced 12% growth this year and 25% growth overall year-over-year from 2011.
The mobile workforce, unified communications and social network strategies have been identified as driving forces within the industry.
“Most of you sitting here today either have a social network strategy for your business in place, or, if not, then are considering what strategy should be put in place,” said le Roux. “That may not be today, but we all realise that social networking is now widely used and accepted in industry.”
The advent of mobile applications is also considered a driving force and the point was made that in a few years time, at least half of communication to call centres would take place via a mobile device.
Chris Tredger, Online Editor