Canon launches new PowerShot digital cameras
Canon has announced two new additions to the Canon PowerShot digital camera lineup – the PowerShot SX500 IS and PowerShot SX160 IS.
Both cameras feature an impressive 30x and 16x optical zoom, and are equipped with Canon’s latest advancements in auto focus (AF) technology enhancing AF speeds over previous SX-series cameras to capture the excitement in brilliant clarity and quality.
“In photography, there is no substitution for great optical zoom and while our customers may not always be close to the action, these cameras are designed to help bring their photos and videos in close, with great image resolution and quality as if they were standing right there,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies & Communications Group, Canon U.S.A.
Borrowing from Canon’s optics expertise, these new models include long-reaching zoom and Canon’s Intelligent Image Stabilization technology which analyzes the scene being shot and compensates for camera movement for steady images and video even while panning or walking.
In addition to the optical features, both of these new cameras are also equipped with Canon’s Smart AUTO mode – which will automatically apply optimum image settings for 32 different shooting scenarios. In this mode, the camera automatically identifies the ideal setting, making high-quality images easy for anyone to capture.