Nigeria takes on Got Talent franchise
Telecommunications services provider, Airtel Nigeria has partnered with Optima Media Group (OMG) and Rapid Blue Format (RBF) to unveil Nigeria’s Got Talent, a specially produced reality television show that will enable Nigerian youth connect to fun, their friends and life aspirations.
Nigeria's telecomms and media industry have joined forces to bring the global 'Got Talent' franchise to the country. (Image: Flickr/espensorvik)
The debut season of the Nigeria’s Got Talent reality show will run from June to December 2012 whilst auditions will kick-off from the 4th of July 2012.
Thousands of talented Nigerians of all ages bearing a unique talent are expected to troop to audition centres located across the country, to audition for a chance to be the next Susan Boyles, Diversity, or Bianca Ryan – performers who have received worldwide acclaim and super star status courtesy of the globally acclaimed Got Talent franchise.
Speaking on Airtel’s sponsorship of the Nigeria’s Got Talent reality show, the Chief Operating Officer and Executive Director of Airtel Nigeria, Deepak Srivastava said the telecommunications operator is committed to driving its brand vision of being the most loved brand in the daily lives of Nigerians by passionately creating credible platforms that celebrate and reward young, talented Nigerians.
“Airtel connects Nigerian youth to their friends, fun and life aspirations. Nigeria’s Got Talent is essentially a platform to fulfill our mission to enable Nigerian youth to have the best of fun with their friends while also fulfilling their life dreams. Our youth is very talented; they have delivered great music, great acting and have achieved a whole lot in other endeavours like sports and even in academics. And that is why Airtel is here to demonstrate its commitment to such lofty goals,” said Srivastava.
Speaking about the reality show, Rotimi Pedro, Managing Director of Optima Media Group enthused, “The group puts Nigeria on the world map again, side-by-side countries like America, France, and India who have bought into the ‘Got Talent” franchise; which is one of the fastest growing in the world. Through the franchise, we are glad to be able to provide a worldwide platform for raw, unique, and dynamic talent in this country and at the same time present world-class entertainment which is our trademark.
Amongst the significant features of the show is that it gives an opportunity to talented amateurs or unknown performers, with the results being decided by an audience vote.”
In the debut season of the reality show, a panel of three reputable judges will be faced with the daunting prospect of identifying unique talents to face the viewing public who will decide, in a series of semi-finals and final shows, who most deserves the chance of stardom.
The “Got Talent” franchise is one of the fastest growing international franchises, closing the gap on other successful franchises such as ‘The Weakest Link’, ‘The X Factor’, ‘Who Wants to Be a Millionaire?’, ‘Dancing with the Stars,’ amongst others.
It has produced many notable performers in the last couple of years.1st runner up of Britain’s Got Talent in 2009 Susan Boyle’s debut album became the fastest selling UK debut album of all time, selling over 3 million copies in the U.S.
Staff Writer
