As the mobile service provider industry heats up in South Africa, mobile phone provider Cell C will be cutting down on the number of permanent and fixed-term employees in order to keep the company competitive in a very demanding market.
Cell C is in the process of conducting consultations with approximately 12% workforce that might get retrenched, which represents about 150 workers – the company has a total of 1 288 permanent workers.
“As we have not completed the consultation process with the affected staff, we are not in a position to provide any further information,” said Cell C’s executive head of communications, Karin Fourie.
She added that retrenched staff will be provided with financial and emotional counselling.
“The objective of the restructuring process is to streamline the business, to bring the business closer to our customer base and to make it more competitive. We are focusing on the areas of the business that we believe are overstaffed,” she added.
CEO Alan Knott-Craig said that the company needs to be in the best possible position to corner the market and increase their base number of subscribers. “The company must be in top shape if it is to do well against other companies in the industry,” he said shortly after taking up the position of CEO.
Cell C currently have about nine million subscribers, which is about a 13% market share. Knott-Craig said that the company would like to push that up to 25% in the future.
Charlie Fripp – Consumer Tech editor