Hot on the heels of its data and prepaid rate cuts, South African mobile phone service provider Cell C today announced a new promotion that sees non–VOIP call rates to five international destinations – UK, USA, China, India and Pakistan – drop to 99c per minute with per second billing.
“We wanted to give our customers a simple, attractive, high quality international voice rate. Simple insofar as it applies to fixed and mobile networks in the various countries, and is at our landmark 99c per minute rate on per second billing. We are not using VOIP, but pure circuit switching ensuring the best voice quality possible. Once again, we are offering the most competitive non-VOIP rate in the market with no hidden costs or any ambiguous terms and conditions. Any of our customers, whether they are prepaid, hybrid, or postpaid will automatically be billed at the new rate. No special or new sim card is required,” says Cell C CEO Alan Knott-Craig.
The promotional rate is an effective 91% reduction in Cell C’s call rates to the UK, USA, China, India and Pakistan and represents a 72% saving when compared to the rates offered by its competitors in the mobile market.
“This was another area of the business which needed attention and it speaks volumes that we are now able to offer international non-VOIP voice rates at the same price as local calls,” explains Knott-Craig.
The countries that are included in the promotion are five of the most popular international calling destinations outside the borders of Africa. The 99c per minute rate applies regardless of the time the call is made.
“Should our customers be happy with the new international rates, which are now the same price as a local call, then we will notify ICASA of our intention to make them fixed rates. We will also add another 16 countries at 99c per minute on per second billing on 1 July 2012,” he adds.
The new promotion is open to all existing and new prepaid, hybrid and postpaid customers and will be set at a default rate of 99c per minute with per second billing regardless of the tariff plan the customer is subscribed to.
“And we are still not finished. The mobile consumer in South Africa has and will continue to benefit, and so will South Africa as a country.” says Knott-Craig.
The promotion runs until 31 August 2012.