The Liberia Telecommunication Authority (LTA) Public and Consumers Affairs Department has warned against deceptive advertising that could cajole and mislead consumers.
This was made known in a press release quoting LTA Public and Consumers Service Affairs Department. The warning was issued against the backdrop of intensive advertisements by various communication service providers in the country,
LTA has however, alerted telecommunication consumers of deceptive advertising and promos by some service providers and urged them to be more careful.
Consumers were advised to properly understand the terms and conditions of such promotional messages from telecommunications service providers so they can make informed choices about offers from them.
In the statement, LTA encouraged consumers to engage their service providers as the first point of contact in resolving misunderstanding and disputes regarding telecommunications products and services being offered.
“In the event they do not get satisfactory responses from service providers, they can then contact the Public and Consumer Affairs department of the LTA to register their complaints,” the release said.
Further, for the benefit of the public, LTA has instructed telecom service providers in the country to regularly publish their respective tariffs on their websites and in the local media.