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IBM’s out-of-the-box integrated expertise

April 19, 2012 • Top Stories

IBM South Africa will release to the local market its PureFlex System and PureApplication System solutions as part of its scheduled rollout of an expert integrated offering called PureSystems.

Oliver Fortuin, GM, IBM South Africa. (Image: IBM SA)

The offering represents IBM’s determination to meet a demand for more cognitive, more analytical systems that integrate all IT elements. It is a requirement fuelled by what the company calls “a new era in computing.”

PureSystems is the result of $2 billion in R&D and acquisitions over four years, an unprecedented move by IBM to integrate all IT elements, both physical and virtual. The new systems family offers clients an alternative to today’s enterprise computing model, where multiple and disparate systems require significant resources to set up and maintain.

The company’s management stressed the difficulty businesses have in utilising and applying IT spend strategically in order to ensure optimised infrastructure operations.

Oliver Fortuin, General Manager, IBM South Africa, spoke of the importance of expert integrated solutions within the current market.

He said IBM had established a firm footprint in local computing solutions, encapsulating a path of development from tabulating to learning systems. However, today’s data-centric computing environment called for a new breed of technology.

The prime challenge facing companies worldwide is the need to spend 70 percent or more of IT budgets on simple operations and maintenance, leaving little to invest in innovation.

Two-thirds of corporate IT projects are delivered over budget and behind schedule, according to a recent study by IBM which also found that only one in five corporate IT departments are able to spend the majority of their IT budget on innovation.

With the introduction of the new PureSystems family, IBM is unveiling three major advances that point to a new era of computing technology that is designed to allow businesses to slash the high costs and nagging complexity associated with managing information technology.

•           “Scale-In” System Design:  With PureSystems, IBM is introducing a new concept in system design that integrates the server, storage, and networking into a highly automated, simple-to-manage machine. Scale-in design provides for increased density – PureSystems can handle twice as many applications compared to some IBM systems, doubling the computing power per square foot of data centre space.

•           Patterns of Expertise:  For the first time, IBM is embedding technology and industry expertise through first-of-a-kind software that allows the systems to automatically handle basic, time-consuming tasks such as configuration, upgrades, and application requirements.

•           Cloud Ready integration:  Out of the box, all PureSystems family members are built for the cloud, enabling corporations to quickly create private, self-service cloud offerings that can scale up and down automatically.

The first two models of the PureSystems family – PureFlex System and PureApplication System – start shipping to customers this quarter. PureSystems support POWER processors and Intel processors.

“With its new scale-in design and built-in expertise, PureSystems represents an important advance in the evolution of computing,” said Steve Mills, senior vice president and group executive, software and systems, IBM. “By tightening the connections between hardware and software, and adding incomparable software know-how, PureSystems is designed to help clients to free up time and money to focus on innovation that many businesses cannot address due to ever rising costs and staffing needs in the traditional data centre.”

Chris Tredger

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