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Etisalat pledges further investment despite challenges

April 11, 2012 • Mobile and Telecoms, Top Stories

Telecom giant, Etisalat Nigeria has renewed its commitment to invest in Nigerian mobile telecommunications industry despite the challenges in the sector. It said its growth plans are still intact even as its subscriber base reached 12 million just three and half years after launching its operation in the country.

Etisalat Nigeria has renewed its commitment to invest in Nigerian mobile telecommunications industry (image: Etisalat)

The Chief Executive Officer of the company, Steve Evans said this after the unveiling of its Masterbrand campaign in Lagos recently.

According to him, the company is adding 1000 additional base transceiver station (BTS) to the over 3000 BTS that is live connecting its network across the nation. He said, by the end of 2012 Etisalat would have base stations on its network would hit over 4000.

Mr. Evans explained,  “because of the amount of investments you have to make upfront, the timelines in the mobile industry you don’t think about something like two or three-year business or five or six-year business or eight or nine-year business, it is a 15-year plus business.’

Evan said Etisalat was investing heavily into the marketplace, to build its network, “We are on the way to doing that and by the end of the year I hope very close if not passed 4000 sites. It is a big machine, it is a big civil engineering machine and we have lots of partner companies helping us. There is an army of people working for Etisalat.”

The CEO remarked that in just three years of operation, the company has established a special place in the lives of Nigerians with a customer base of 12 million.

“Today, we are unveiling a new campaign to further reinforce our uniqueness and also reinforce that Etisalat’s difference is not replicable,” he stated.

Segun Adekoye

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