Craige Fleischer has been appointed head of Mobile Communications for Samsung Electronics South Africa. This appointment is effective from 1 April 2012. Fleischer will drive stronger market alignment and penetration for Samsung’s Mobile Communications business division into both the retail and business sector through his developed business portfolio and experience.
“Having worked in the local telecommunications and business retail sector for over 10 years, Craige brings a wealth of knowledge and insight into the dynamics and strategies required to ensure that the Mobile Communications business division within Samsung South Africa continues to follow the global trend of becoming a market leader and I look forward to his positive contribution to our business in reaching our core objectives,” Deon Liebenberg, Samsung Electronics South Africa MD, says.
“Samsung, as a leader in consumer electronics in South Africa, has a brand and product portfolio that is growing year-on-year and this — together with the innovation the market is witnessing around its mobile products — has ensured that its offering for both the consumer and business sector is very compelling and competitive and is sure to encourage consumers to be inspired by the future direction of technology.
I am very excited to have joined this dynamic business and look forward to not only promoting our business growth and driving the brand to new and exciting heights, but also meeting consumer demands and expectations to deliver on our promise of being the best loved brand in Africa,” Fleischer added.