MTN today announced Mahala Thursdays, where MTN Zone customers will be rewarded with up to 100% Mahala discounts on calls and SMS’s during peak (06h00 – 18h59) and off-peak hours every Thursday.
“It is no secret that the South African market has continuously asked for more cost effective pricing models to be put into place, and MTN, as a leader in the prepaid space, has been working hard to meet these needs, and in line with that strategic intent is now once again first to bring such an offering to the market,” Serame Taukobong, MTN South Africa’s Chief Marketing Officer, said.
“MTN Zone and MTN Muziq customers on Prepaid and Top Up will essentially enjoy more hours of off peak call rates every Thursday — allowing our customers to communicate more for less!”
MTN has observed significant uptake and year-on-year growth with its MTN Zone offering since its launch in 2007, making this value proposition of over 11 million customers an ideal offering to reward customers and offer ongoing value.
“While everything we do must be Ayoba, we strongly believe that economic empowerment comes through easy and affordable access to communication and it is evident then that with this offering of up to 100% saving on calls and SMSs every Thursday, MTN will deliver to our MTN Zone consumers — from the youth to the entrepreneur — with massive weekly cost savings,” Taukobong continued.
To join MTN Zone and reap the benefits of Mahala Thursdays, users simply need to dial *141*4*2#. Moving to the MTN Zone price plan is both immediate and hassle free. In addition, MTN Zone users can dial *135# to view currently available discounts in their location.
“Our MTN Zone customers can be assured that this is just the first step to making Mahala Thursday a day to remember for MTN customers, in fact watch this space for more innovative offers from MTN allowing you to reach out and connect for less,” he concluded.
Note: This offer applies to MTN to MTN calls and SMS’s only and does not include international calls, premium rated calls, data calls, video calls and MMS services.