MTN moved up 12 places to 188th position in the world’s most valuable brand rankings and maintained its position as Africa’s only company in the Brand Finance Global 500 grading.
The improvement indicates MTN’s growing prominence and continued presence in the lives of its 164 million subscribers across 22 markets in Africa and the Middle East.
“We are very pleased with our global ranking accolade. It shines the spotlight on our efforts to grow the MTN brand through differentiated offerings that go beyond merely enabling our subscribers to make a voice call, but to empower them to become active global economic citizens through access to world-class telecommunications services, including data,” MTN Group Chief Commercial Officer Christian de Faria said.
“Being recognised as the only African brand in the top 500 Global Brands for two consecutive years is an inspiration. We have invested a lot in ensuring that MTN is reflective of our customers, our markets and what makes them so unique and special. From our sponsorship of the 2012 FIFA World Cup to our involvement in community projects in each of our markets, we are proud to connect with our customers in a meaningful way and to be recognized on a global stage,” MTN Executive for Marketing Jennifer Roberti said.
News of MTN’s global brand rankings comes hot on the heels of the release of the mobile operator’s group results for the period ended 31 December 2011. MTN Group revenue increased by 9.7% to R121, 884 million and their subscribers by 16,2% to 164 million from 2010.
“MTN’s impressive growth numbers, together with our recognition as being among the most valued brands in the world, are a result of the hard work and resourcefulness of the MTN people whose passion for the mobile business and superior customer experience continues to inspire MTN to new global heights every year,” De Faria said.