Google has added two indigenous African languages, Afrikaans and Zulu, to their social network, Google+.
Google+ is available in up to 60 languages and they hope their latest move will drive users away from the Usain Bolt-like frontrunner Facebook. Swahili, Urdu and Tamil speakers can also now socialise online in their native tongue.
Facebook has over 800 million users, followed by Twitter which garnered 500 million users in February this year. Since its launch in June 2011, Google+ has trailed in the social networking race, but with 100 million users, it seems to be catching up.
While some brands such as the BBC and New York Times have established a presence on the social network, a Wall Street Journal article recently labelled Google+ a “ghost town”. This came after research firm comScore revealed how little time users spend on the site.