Telecel Zimbabwe seeing red

Telecel Zimbabwe has officially launched its rebranded image, changing its corporate colours to red and white, and simplifying its logo. This brings its visual branding in line with other Telecel affiliates in Africa.

Telecel Managing Director John Swaim, speaking at the launch of the new Telecel colours (image: TechZim)

Telecel branches began displaying the rebranded colours and logo about two weeks ago in the build up to Thursday’s official launch.

Other Telecel companies have already rebranded, with the most recent being Telecel Central African Republic, which changed its colours towards the end of last year.

The new Telecel Zimbabwe logo is designed to give the company a modern look and feel that reflects the way the company intends to operate in this market.

“The new look reflects a change in the way we operate,” Telecel Zimbabwe marketing director Obert Mandimika said.

“It also demonstrates the commitment of the Telecel holding company to investing in Telecel Zimbabwe and getting this country to take its rightful place as measured against regional and international operators on service and technology provision.”

The simplified Telecel logo, which is a small letter ‘t’ in a circle, reflects one of the new brand values, which is simplicity and clarity in all the company’s communications and product offerings.

Mandimika said full implementation would take place gradually. While some aspects of the rebranding, such as changing the visual appearance of some branches was already complete, the replacement of old stock items such as letterheads and airtime cards would happen more gradually, as rebranded stock replaced old.

Staff writer