First National Bank (FNB) have sold over 30 000 Apple iPad 2 tablets since they first offered them to their customers in 2011. Michael Jordaan, FNB CEO, confirmed these numbers in an interview with IT News Africa.
FNB customers were offered the chance to bypass retailers and buy tablets on loan from the bank, paying them back over an extended period. Customers could also buy Samsung products via FNB.
“At the end of 2011 we had sold over 30,000 iPads and over 2400 Samsung Galaxy smart devices. This has been successful for FNB in a number of ways, including acquiring new customers and increasing the number of mobile banking transactions,” Jordaan said.
FNB decided to partner with Apple and Samsung to provide its customers with an affordable way to buy a devices enabling them to enter the mobile banking age. “Both partnerships have been highly successful. We now ‘sell’ two iPads every minute,” Jordaan confirmed.
FNB also launched FNB Connect a while back offering customers broadband connectivity. This was the first time that a bank entered the telecommunications space “to provide a low cost, ‘home-grown’ internet service to our customers,” Jordaan added.
Jordaan said FNB is “currently allocating more than 115 Terabytes of free data to over 86 000 cheque account customers on a monthly basis and has over 325,000 registered customers”.
“Through leveraging our in-house skills and telecommunications license, we have found a way to address our customers’ need for low cost voice and data services,” he concluded.
Charlie Fripp – Online editor