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Tigo Ghana losing users as Vodafone grows

January 31, 2012 • Mobile and Telecoms, Top Stories

Tigo Ghana is losing ground to its nearest competitor, Vodafone Ghana, a new report published by the National Communications Authority (NCA) has revealed. The report shows that through December of last 2011, Vodafone Ghana has moved into second place in the sector ahead of Tigo.

Vodafone Ghana is inching closer to Tigo Ghana in terms of subscribers (image: Vodafone)

“By the start of this year Vodafone’s local subsidiary claimed more than 4.275 million customers, putting it behind market leader MTN Ghana with 10.156 million, but clear of Tigo which it initially overtook in October 2011,” said the report.

It also revealed that Vodafone had added a net 96,697 subscribers in December while Tigo shed 108,995 users to close out the year with 3.921 million mobile phones on its network, down from 3.998 million only three months earlier.

Ghana’s fourth largest mobile company, Airtel Ghana, continues to advance though; it added 192,869 users in the last three months of the year – and 43,763 in December alone – for a year-end total of 2.625 million.

“Meanwhile the smallest operator, Expresso (formerly Kasapa Telecom) continues to lose customers. Its base dropped from 191,779 in November to 186,751 a month later, representing just 0.88% of the total market,” the report continued.

David Eto

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