Ethio Telecom reduces rates for landline calls
Ethiopian telecommunications company Ethio Telecom has reduced calls from landlines across various zones. According to a statement on the company’s website, the rates were shaved by two-thirds to 83 cents per minute during peak hours and 35 cents off peak, a reduction of some 230 percent.
Ethio Telecom has reduced calls from landlines across various zones (image: stock.xchng)
Ethio also hopes that the move will see an increase in call volumes.
“We hope to be able to create more phone calls going out and in this way hopefully boost our revenue,” said Abdurahim Ahmed, Public Communications Head at Ethio Telecom.
The reduction in rates is part of a new strategy by the telecommunications provider that’s meant to avoid price variations for in-town calls and out-of-town calls according to Abdurahim.
The number of subscribers to landline services in Ethiopia has seen slow growth compared to mobile subscriptions; increasing by only 37pc since 2005. The number of subscribers reached 836,000 last year after a century of fixed line services offered in the country. In comparison mobile service subscriptions reached 10.5 million in 2011 which is represents 931% growth from just six years ago.
Janan Yussif