After a year of anticipation, after the breakout success of the first-ever Call of Duty XP live fan event, and after pre-order numbers that toppled even those of 2010’s mega-seller Call of Duty: Black Ops, the ultimate shot has at last been fired.
Call of Duty: Modern Warfare 3 is now available at retail worldwide. Also launching alongside MW3, is the revolutionary new social gaming network Call of Duty Elite, conceived expressly to help Call of Duty’s 30 million devoted fans Play Together Better.
Activision’s Call of Duty: Modern Warfare 3 kicked off its worldwide invasion at midnight as gamers crashed launch parties at over 13,000 retailers from Sydney to London to New York City, intent on being among the first to pull the trigger on the title dubbed “the most anticipated video game in history” by GameStop’s Senior Vice President of Merchandising, Bob McKenzie.
“This watershed launch extends the legacy of the franchise like no other previous release,” said Eric Hirshberg, CEO of Activision.
“Combining the narrative punch and gameplay innovations of the next chapter in the Call of Duty: Modern Warfare series with the unique services of Call of Duty Elite will bring Call of Duty gamers together in a cohesive, fan-focused environment like no other,” he added.