Intel has announced a new partnership with Lenovo, B-tech, Carrefour, CompuMe, Computer Shop, Fahem, Mobile Shop, Nahdet Misr and OstazOnline as part of their ‘connecting Egyptians with amazing technology’ initiative. It’s aimed at significantly increasing PC usage and broadband penetration in Egypt by providing access to more modern technology to students at more affordable prices.
The initiative is a part of Intel’s global program aimed at extending benefits of technology to the next three billion people on earth. Intel has said that this is the first part of a nationwide campaign which is expected to begin in the coming months.
According to the Egyptian Ministry of Communication, there are 25 million Egyptians which are connected to the internet, but few of them have a fixed PC at home. By implementing a system in which students can buy a large variety of different computer types, along with broadband at an affordable bundle price, Intel hopes to expand the market and bring about nationwide connectivity.
“The spread of PCs and broadband service is essential to economic growth and improvements in education, healthcare and other social services,” said Gregory Pearson, Corporate Vice President and General Manager of worldwide Sales & Operations, Intel Corporation. This model combines lower-priced broadband service with lower-priced PCs preloaded with digital content in local Arabic languages—making the technology more affordable, desirable, and convenient.
“There are two billion people in the world today using the Internet, and Intel strongly believes that the third billion will come from emerging countries, and what we call first time users.” “Lenovo is committed to continue building products that appeal to people who get out there and make things happen.
One very key target is the youth market with the ‘Do’ mind-set and take action, not dream. They are students, entrepreneurs, artists and activists, business owners and educators who live to make things happen,” said Jack Lee, Corporate Vice President Lenovo Group & General Manager of Middle East & Africa.