Apple has announced their updated iPhone 4 model less than a week ago, and already the company has seen a huge interest in the unit. So much so, that Apple announced that pre-orders for the device has reached fever-pitch, with over a million phones requested in just the first 24 hours of its announcement.
This breaks the previous Apple record of 600 000 pre-orders in 24 hours, held by the iPhone 4.
“We are blown away with the incredible customer response to iPhone 4S,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing.
“The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched and we are thrilled that customers love iPhone 4S as much as we do.”
The phone will be on sale at retail stores in the US from 14 October, and “every customer who buys an iPhone 4S at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone 4S by setting up email, showing them new apps from the App Store and more, so they’ll be up and running with their new iPhone before they leave the store,” Apple said in a statement.
Charlie Fripp – Consumer Tech editor