Citrix unveils new desktop technology

October 26, 2011 • Enterprise

Today, at Citrix Synergy, the conference where cloud computing, networking and virtualization meet, Citrix announced new desktop transformation technology innovations and tools that further reduce both the cost and time of deploying virtual desktops.

Carlos Sartorius, Citrix Vice President and General Manager for Europe, Middle East and Africa (EMEA) (image source: Citrix)

The Citrix Desktop Transformation model, first introduced in October 2010, focuses on three distinct phases  assess, design and deploy, and helps customers prioritize and map business objectives to users and projects, to speed the roll-out of desktop virtualization enterprise-wide.

Citrix is now enhancing the model with new tools and processes that IT organizations can leverage to plan and implement a successful enterprise-wide desktop virtualization strategy. Citrix today also announced a definitive agreement to acquire App-DNA as a key component of its Desktop Transformation strategy.

“Enterprises understand the growing business value and operating efficiencies that can be achieved by the centralized management and delivery of desktops and applications, but the capital acquisition costs of virtual versus physical desktops was still an open question,” Bob Schultz, Group Vice President and General Manager, Enterprise Desktops and Applications at Citrix.

“Now with the new cost model, we have demonstrated that virtual desktops from Citrix are on track to be the same or less than physical desktops. Customers, armed with this knowledge, as well as the tools and technology provided by the Desktop Transformation model and XenDesktop, can confidently roll out a successful desktop virtualization strategy that benefits both IT and end users,” said Schultz.

Staff Writer



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