South Africa’s independent communications service provider, Altech Autopage Cellular has opened four retail outlets in Gauteng province, South Africa.
The first store was opened in Soweto, Maponya Mall on Saturday, 15 October 2011. Other new retail outlets include Jeppe Street in the Joburg CDB, The Glen Shopping Centre and The Colony Shopping Centre store in Craighall Park.
“Our success is built on the superior service we offer customers. This explains why despite difficult trading conditions being experienced in the retail sector we have been able to consistently expand our branch footprint,” said Boyd Chislett, Managing Director of Altech Autopage Cellular.
“With the plethora of voice and data communication options available in the market today, many current and potential customers appreciate the opportunity to interact face-to-face with our knowledgeable consultants who can advise them in a way that would never have been possible over the telephone or via email,”said Chislett.
“Interacting electronically can be very convenient in many instances. However, our growing footprint of stores is one way of giving our customers the option of choosing between clicks or bricks when it comes to mobile advice,” explained Chislett.
This combination of traditional retail and online or telephonic channels is gradually gaining ground internationally as the optimal way to enhance the customer experience. This is particularly when it comes to sophisticated mobile devices and converged solutions which can be challenging for the first time mobile consumer.
“Mobility hasn’t just grown in terms of the number of devices but also in terms of the range of functionality those devices can perform. The flipside is that customers need more help in choosing the right device for their unique needs and keeping it functioning optimally. In store interaction with trained consultants is a growing need that Altech Autopage Cellular is determined to deliver on,” added Chislett.
Recent consumer research by management consultancy Accenture showed that nearly 70% of global consumers changed their mix of providers in at least one industry category during the past six to 12 months.
“Many studies have shown that making the right kinds of investments during a recession can help gain real competitive advantage,” says Chislett.
“We are confident that this expansion of our retail footprint in the important Gauteng market will improve the experience of our existing customers and provide a compelling reason for people to switch to Altech Autopage Cellular.”