Vodacom South Africa today launched the Vodafone 555 Blue phone with built-in Facebook functionality.
The mobile device, which was recently launched by Vodafone in the United Kingdom, was specifically designed to put the Facebook experience into the heart of the handset, allowing people to easily share and connect with friends when they are on the move.
“Social networking using mobile phones is becoming increasingly important amongst customers who want to stay connected regardless of the time or place and this global trend is relevant to South Africa too. There are currently over 4.1 million Facebook users in South Africa. The Vodafone 555 Blue will provide more South Africans in the emerging market with an affordable way to access the world’s largest social networking site,” says Enzo Scarcella, Vodacom Marketing Managing Executive.
The Vodafone 555 Blue, developed in collaboration with Facebook, puts popular social networking functions – from status updates to sharing a photo – into the hands of millions of people in an attractive, intuitive and competitively priced mobile phone.
“Facebook wants to make every phone social and Vodafone has taken the integration of Facebook to the next stage for an affordable mobile device with the Vodafone 555 Blue,” said Jonathan Labin, Facebook Client Partner, Central Eastern Europe Middle East and Africa.
“We’re really happy that Vodafone will distribute this phone globally and we hope to do much more with them to bring the mobile, social internet to people everywhere.”
Every aspect of the Vodafone 555 Blue design reflects people’s desire to stay up-to-date and communicate with their friends anytime, anywhere.
The Vodafone 555 Blue includes the Opera Mini web browser for fast internet browsing.The device will be available in participating Vodacom outlets from 22 August 2011 and will retail at a price of R749 (about US $104) on Prepaid or for R99 per month on a Top Up 99 Vodacom 4 Less contract. Both deals will include free 30 MB of data, which should allow for a month of Facebook browsing.