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Mi-Fone cracks African low-cost Android market

August 31, 2011 • Mobile and Telecoms

Mi-Fone has released a range of low-cost Android phones, retailing from as little as $80, and will be available from September onwards at select retail stores in Kenya, South Africa, Ghana, Rwanda, Nigeria and Tanzania.

The Mi-Fone Mi-A150 phone (image: Mi-Fone)

Mi-Fone’s range of stylish and affordable Android phones includes the Mi-A100, the Mi-A150, the Mi-A160, the Mi-A350 and the Mi-A300. The company has gone further to offer various form and specification factors in terms of Touchscreen and Qwerty Touchscreen versions for both EDGE networks and full 3G HSDPA networks.

“Our new low cost range of Android phones will enable our African consumers to achieve higher levels of productivity simply by having a more efficient user experience in terms of Hardware technology coupled with the Android operating system,” said Alpesh Patel, CEO of Mi-Fone.

In addition all Mi-Fone Android handsets will come pre- embedded with Opera Mini browsers as well as the innovative Mi-Apps portal offering users the best of local and international applications and content.

The introduction of the Android phone is in line with Mi-Fone’s strategy of developing affordable, world class mobile devices for the aspirational market who want the latest technology without the exorbitant price tags.

“Right now in Africa, Mi-Fone caters for the ultra-low cost 2G feature phone market and with the Android Edge/3G additions we believe we add an extra dimension to ensuring we deliver the ultimate mass market user experience.”

Staff writer

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