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HP opens first SA Store-in-Store

August 25, 2011 • Top Stories

HP opens first SA Store in Store In a move to meet the changing demands and purchasing patterns of its consumers, HP has partnered with Dion Wired to bring the local market its first Store-in-Store (SiS) in Woodmead, Gauteng, South Africa.

HP opens first SA SiS with Dion Wired (image source: file photo)

The SiS concept embraces the notion that consumer-buying habits are changing from internet-based purchases of technology goods and products to one where customers prefer to engage “face-to-face” with technology before they put their money on the counter.

“The internet remains a fantastic place to source technology,” says Thibault Dousson, PSG Country Manager at HP SA.

“Yet what we are seeing is a shift amongst consumers who like to do their window-shopping online, but because they have been burnt by the arrival of inferior products to their doorstep, choose to make the final purchase after they have physically engaged with a product.”

“HP is committed to providing products, services, and solutions of the highest quality. This, in conjunction with how we deliver more value to our customers, helps us to earn their respect and continued loyalty,” he continues.

Customers visiting the new HP SiS will be privy to an HP experience that offers them a store within a store, as well as an environment where they can interact and engage with the latest technology offerings and innovations from the company. In addition, they will be able to witness first-hand how the HP technologies converge to create a “total HP lifestyle experience”.

According to Dousson, the decision to select Dion Wired as HP’s SiS partner is a result of it being one of the country’s premier consumer electronics and appliances stores.

“We live in a world where opinions are being swayed and decisions are often made as a result of social media influencers,” states Dousson. “But it is because of this people are starting to feel disconnected with the ‘real’ world and as a result are moving back to making buying decisions based on a tactile experience.

“We believe that the new HP SiS not only offers customers an opportunity to feel and engage with our products, but also provides them with the value added sales, after sales and support services that they now demand from a vendor and its partners.”

Staff Writer

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