GENBAND, a global developer of IP (Internet Protocol) infrastructure and application solutions, today announced the establishment of a regional sales headquarters for the sub-Saharan African region in Johannesburg, South Africa.
GENBAND, founded in 1999 in Frisco, Texas, US, held a media briefing at the Saxon Hotel, Johannesburg, South Africa on 25 August 2011, to demonstrate the company’s latest switching, networking and application range for its targeted market.
The company plans to build the business by forming strategic partnerships with Africa’s leading telecommunications operators. The company currently holds a 23% global fixed line market, 9% mobile and 38% cable, which includes data and TV.
Srini Moodley, GENBAND Sales VP for Africa says the company’s key initiate is to expand in Africa.
“Targeting the emerging market is very key for us,” says Moodley.
“The company is establishing a footprint in Africa. We will focus on sub-Saharan Africa, West Africa, including Nigeria and Ghana, and in East Africa Kenya and Tanzania,” says Moodley.
GENBAND currently works with about 80 of the global top 100 network operators.
“ Our business strategy in Africa is to assist network operators to move from TDM (time-division multiplexing) – an old technology, towards an IP network,” says Moodley
GENBAND has appointed Srini Moodley as their VP for Sales in Africa.
Moodley will lead the Johannesburg operations with responsibility for sales across all sub-Saharan African countries. Moodley will report directly to Pat Dolan, GENBAND’s Senior Vice President of Sales for Europe, Middle East and Africa (EMEA) region.
“Srini’s broad experience leading business development in diverse and challenging markets will prove valuable as we continue to expand our business in these fast growth African markets,” says Pablo Gargiulo, GENBAND Global Sales President.
“His appointment reaffirms our commitment to this strategic region, facilitating IP communications solutions that enable reliable, advanced multimedia services for end users across sub-Saharan Africa. The selection of Johannesburg for our regional sales headquarters will allow us to best serve Africa’s largest telecom market and the entire burgeoning region,” says Gargiulo.
“We have a significant opportunity to support the African telecom industry’s transition to IP communications,” says Moodley.
“I am very pleased to join the GENBAND team in working with service providers, governments and large enterprises to transform their networks across the region. We look forward to establishing a state-of-the-art operation here in Johannesburg.”