Manchester City Football Club announced that it has teamed up with the global sports video game company Electonic Arts as its new partner for the upcoming FIFA 12 football game.
The deal was announced at EA’s campus in British Columbia as part of City’s summer tour activity in Canada and is unprecedented in both its scale and scope within the computer game industry.
The partnership between Manchester City and EA SPORTS brings fans closer to the action than ever before.
As part of the agreement, dedicated MCFC virtual content will be distributed through the Club and EA SPORTS’ digital channels, including MCFC match simulations prior to the fixtures and unique visuals of the City stars in action.
For the first time in the studio’s history, it has created a virtual kit launch and this is just the first of a series of content innovations that EA SPORTS will create for Manchester City fans. Club supporters can now watch the team play in the new home kit and score a goal for the very first time this season. http://www.youtube.com/user/mcfcofficial