EA enlists football fans’ help

July 1, 2011 • Gadgets and Gaming

In-game footage of EA SPORTS FIFA Manager 12

Electronic Arts confirmed that EA SPORTS is developing EA SPORTS FIFA Manager 12 in collaboration with football fans around the world.

The 11th edition of the football management simulation will include features inspired and determined by the community, in addition to a full feature set and game modes with more than 700 improvements, when the game launches this autumn.

“It was very exciting to see so many great ideas proposed by our fans,” said Gerald Köhler, lead designer of FIFA Manager 12.

“We were impressed by the passion these fans exhibited towards the game and the quality of the ideas generated. Working with the community helped us target more than 700 improvements that will make this the most authentic football management simulation we have ever produced.”

Through the online “Your Feature!” campaign, thousands of fans participated in a community call-to-action to directly influence the game’s content for this season. Fans proposed features they wanted in the game, and then community voting determined the ones that mattered most.

Features created by the community include, “Speeches Before The Match”, “European Cup Final Match”, “Open Trials for New Players”, new tutorial “Manager Challenges,” and an extension of the last 24 hours of the transfer market.

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