RubieM Technologies, a SA telecommunications company, plans to build an assembly plant which will manufacturer data cards and modems on the African continent. Dennis Magaya, Managing Director for RubieM Technologies, says his vision is to deliver real value to the African ICT sector.
“Our approach is simple – results don’t lie. Our role is to deliver real value to the ICT sector. We will work with ICT services providers to achieve a couple of objectives”, says Magaya.
Magaya cited the lack of infrastructure investments as a major hindrance to the development of ICT in Africa.
“Firstly, in Africa, the years of sub-optimal investment in Infrastructure causes huge business inefficiency. In this case our role is to help clients to work with ICT service providers to develop and implement strategies that increase efficiencies,” says Magaya.
African ICT projects
Magaya revealed that his company has already signed multi-million rand contracts in a number of countries across the African continent.
“We are working on projects for SME in Mauritius. We have a big business transformation project in Namibia with the Fixed Line operator, Namibia Telecom. In Zimbabwe, NetOne is engaging strategic investors for a privatisation transaction. We are the advisors to NetOne,” says Magaya.
Magaya has years of experience in the telecommunications sector. He has worked for Cell C as Head of Customer Applications and Services and consulted with Telecom Namibia, ACL Malawi and most recently, Africom for the roll-out of new CDMA mobile broadband services.
The telecommunications professional believes Africa has a major opportunity to offer better customer service.
“We have expertise and a special offering we give clients so that their strategies are derived from the required customer experience. We help clients put the customer first.”
Magaya says RubieM plans to harness local input in order to grow the African ICT sector. “We will support Africa to ensure that the scarce investment made in ICT gives a much better return. We want to bridge the gap between the rest of the world and Africa in ICT development,” says Magaya.
According to Magaya, in the Telecommunications business more than 90% of the technologies are imported and he hopes to increase the continent’s contribution. “Our role is to ensure that Africa maximises its local value add,” Magaya added.
RubieM has won several African ICT contracts in Namibia, Malawi and Mozambique. The company has contracts worth over R30 million (about US$ 4.4 million) across the African continent.