Samsung makes photography serious business

June 28, 2011 • Gadgets and Gaming

Samsung's L73 digital camera

The International Consumer Electronics Show (CES) 2011, which took place in Las Vegas, US, in January, showcased a variety of cameras that shed light on certain technologies and trends that will likely be prevalent in new releases from leading competitors over the next year.

According to Mark Geldenhuys, Business Leader for Digital Imaging at Samsung South Africa; “For Samsung Electronics, new releases to the market are about more than mere gizmos and gimmicks that conform to expected trends and expectations, but rather our new camera releases will be focused on continuously creating a passionate photography experience and making picture-perfect quality images accessible to all photographers.”

In fact, while some of these technologies are already present in new cameras that have been launched since CES, the market is still probably going to see further improvements and the inclusion of additional capabilities like, 3D still imagery, High Definition (HD) movie recording and Wi-Fi connectivity that will enable photographer’s to share their photos with far more ease and immediacy, will be available to the market.

Geldenhuys, adds, “We are committed to meeting the needs of each and every photographer out there and moving beyond conventional trends in the digital camera market. By being at the forefront of cutting edge photography we want to drive innovations that will better enable the consumers to get the most out of their Samsung cameras.”

“To achieve this we have placed considerable focus on developing high-end lenses that will become more prevalent in our new camera releases, including the i-Function Lens which works in tandem with the Lens Priority Mode for optimised picture clarity and sharpness, as well as incorporating larger sensors in more compact cameras,” Geldenhuys concluded.

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