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Main One modifies bandwidth prices

June 6, 2011 • Mobile and Telecoms

Main One makes broadband more accessible

MAINONE Cable, a leading cable operator in Nigeria, through its Partnership Advantages Programme (PAP) has introduced a radical pricing strategy into the Nigerian cable market to encourage more uptake of bandwidth subscription below 10 megabits per second.

The firm says the new pricing strategy is designed to provide pricing incentives to customers aimed at increasing their volume of business with MainOne.

Prior to this initiative, capacity was offered at MainOne’s IP (Internet Protocol) Transit and IP Internet Access offering from 10 megabytes on its Pay As You Grow (PAUG) service offering which allows customers to start at 45 Mbps and grow into STM-1 (155 Mbps) through its wholesale products.

Speaking at the launch of the company’s partner advantage programme in Lagos, Funke Opeke, MainOne Cable CEO confirmed that customers were not experiencing the expected reduction in prices since the cable landed, adding that the firm had continued to receive inquiries from end users about direct connectivity to the MainOne platform.

“The partner advantage programme is aimed at working with you, our partners, to provide benefits that enables you to create new business opportunities and ensure that there is a win-win between MainOne and its partners as you grow your capacity on the network,” says Adebayo Oyewole, head of marketing and strategy for MainOne Cable.

Oyewole notes that the underwater cable operator will provide pricing incentives, marketing and support benefits to its partners.

The new initiative will allow Internet Service Providers (ISPs) and operators to increase subscription, accrue benefits rapidly and drive increased utilisation for MainOne pipe.

Nigeria’s Internet penetration rate is currently at 28.6%. The figure might soon change as competition intensifies due to the rise of submarine cable infrastructure.

The African region has remained poorly connected with the rest of the world due to rather expensive and limited bandwidth as well as poor service qualities.

This will ensure that many Africans escape the current digital divide.

The launch of MainOne and Glo-1 underwater cables has provided some relief in curbing the country’s lack of Internet access.

It is also expected that the West African Cable System (WACS) – an initiative operated by nine countries (MTN inclusive), will further drive down the wholesale price of the bandwidth.

Industry analysts say the move would assist in growing MainOne access to the market and achieve the desired objective of increasing broadband penetration in Nigeria. The programme also seeks to expand market opportunities for MainOne and its partners.

By: Bimbo Omitooki – Senior ICT Journalist

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