Take-Two Interactive recently released the much-awaited Duke Nukem Forever, a title that took almost 14 years to be released – and the company behind it isn’t about to let the franchise slip into oblivion.
“You will see future Duke IPs coming from this company. Part of it is the economic opportunities that interact with entertainment are so huge,” Take-Two Interactive CEO Strauss Zelnick told Forbes.
But Zelnick also added that it might not necessarily be more games. “If we can take some of our intellectual property and bring it to another medium in an extraordinary high quality way, that delights consumers and represents an interesting commercial opportunity for us, we will.”
Many games, including Rockstar’s Grand Theft Auto: Chinatown Wars have made the transition to iOS, but for Zelnick, that isn’t an economical option.
“At the end of the day, we are interested in creating economic value, and what we intend to do is make something and sell it to millions and millions of people, and sell it at a high price,” he concluded.
By Charlie Fripp – Consumer editor