The latest revolution in television is watching a movie or playing games in 3D, but according to a new study done in the UK, the brilliant technology won’t be such a mainstream success as first hoped.
Research done Informa Telecoms & Media found that “fewer than half of the 11 million 3DTV-ready homes in the UK in 2016 will be active and regular users of 3D TV content”.
As early adopters of the technology rose in 2009, it is speculated that it will even out over time, resulting in less homes being active users of the tech.
Although the technology is expected to be included in almost all television sets in the future, the active user rate will drop as consumers who are not particularly interested in the tech will just switch it off.
But Informa Telecoms & Media also stated that one in three households in the UK will own a 3D TV by 2016. “3DTV has the backing of the major UK broadcasters like Sky and Virgin, and most recently the BBC announced its plans to show the Wimbledon final in 3D for the first time,” said senior analyst and author of Global 3DTV Forecasts Adam Thomas.
By Charlie Fripp – Consumer editor