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Inwi takes 13.5% market share in first year

April 6, 2011 • Mobile and Telecoms

The third Moroccan GSM mobile telecoms operator, Inwi, has closed it’s first year in operation with 13.5% of the Moroccan market, a total of approximately 5 million customers.

The Wana subsidiary also announced that it has strengthened its leading position in fixed line services with a 66.72 percent market share, and in 3G Internet provision with a market share of 40.68 percent.

Frédéric Bebord, director general, commented: “Our strategy of offering innovative customer packages, such as a 24/7 flat rate tariff for all customers, free on-net calls for post-paid customers and pre-paid per second billing, has made mobile telecommunications services affordable for all. We have debunked the myth that mobile services are too expensive.”

Inwi also announced that in the 2010 fiscal year turnover rose 38 percent to USD $468.7 million and EBITDA ended the year with a positive balance of USD $56.3 million, 12 percent of turnover, versus a negative EBITDA of USD $40.8 million the previous year. To date Inwi has invested USD $1.37 billion and has capital assets of USD $822.8 million.

Bebord said: “Our goal of making mobile services available and affordable for all is paying dividends. Moroccans have embraced the Inwi brand because of our transparent and competitive pricing.

“We clearly communicate our tariffs. There are no ‘hidden extras’ or usage caps in our packages, and we have provided an innovative  range of solutions for pre- and post-paid customers and businesses.”

By Angela Meadon

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