CWC rebranding as Afinis in Africa

The Cable and Wireless Communications (CWC) company is re-launching its African operations under a new brand, Afinis Communications. The company said in a statement released on Wednesday that the move is aimed at redefining its business model and hopes to renew its future on the continent.

“Afinis combines the company’s Divona and Connecteo businesses, the two African telecoms businesses owned and operated by Monaco Telecom. Afinis will provide network services on a regional basis targeting Africa’s largest enterprises,” the company said.

Analysts in Morocco said the move was “smart” because it “removes the tension that the CWC had had, so hopefully it will mean better service and increase productivity.”

CWC said it would focus on “five key industries, tailoring products for each: mining, oil & gas, banking, telecoms and international institutions.”

Afinis has eight offices across the continent, in Morocco, Algeria, Benin, Burkina Faso, Cameroon, Guinea, Niger and Senegal.

The company will offer African businesses highly resilient satellite and fibre-optic network communications services, from secure internet to fully managed network services. It has access to three ground-based teleports connected to seven satellites and a MPLS network covering 153 countries.

It has also set up two resilient network operating centers in Casablanca and Monaco for constant monitoring of client networks.

By Jonathan Terry