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Orange targets mobile data market

October 1, 2010 • Mobile and Telecoms

ORANGE Mobile customers will now access the internet at the most competitive rates on the market as new charges of the Internet Everywhere Service will see prepaid customers get 50MB of data every week for Sh.50.

Orange Chief Executive Officer Mickael Ghossein said in a statement that the new mobile internet tariff targets the increasing number of people who are using their mobile phones to access the internet.

Ghossein said: “Orange has used its unique advantage in the data market to effect the price changes, to ensure that our esteemed customers continue using the services affordably. We believe the mobile web is one of the key areas of growth in the mobile telephony industry.”

To subscribe to the new EDGE/GPRS rates, customers are required to send a blank SMS to 1234 from their mobile handsets.
Customers who opt to continue with the previous pay-as-you-go internet access charges will still be able to do so for Sh. 7 per MB.

Last week Orange slashed by half the cost of internet bundles for customer’s using its Internet Everywhere broadband wireless modems.

The company also has the most attractive unlimited wireless internet access weekly bundle that goes for Sh. 999 for seven days.

Orange is expected to introduce 3G services on the GSM platform before the end of the year.


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