Zain extends mobile commerce service across Africa

January 12, 2010 • Mobile and Telecoms, Top Stories

Mobile telecommunication company in Africa and Middle East, Zain has announced the expansion of Zap, its mobile commerce service, in Sierra Leone, Niger and Malawi, according to Nigerian publication Vanguard.

Already launched in Kenya, Tanzania and Uganda in February 2009, Zap has more than 10 million users and serves over 150 million people in six countries on the African continent, providing access to advanced financial services through their mobile phones.

“The expansion of this revolutionary mobile commerce service to Malawi, Niger and Sierra Leone is an extremely important step in pushing the boundaries of mobile communications,” said Saad Al Barrak, Zain Group CEO.

He added that the previous expanding in Kenya, Tanzania and Uganda had a strong impact on the countries’ economies.

“We are confident that we will see a similar impact in Malawi, Niger and Sierra Leone, where formal banking services are largely restricted to urban hubs”, said the executive.

The recent expansion confirms Zain’s position as the biggest mobile commerce operator in the world in terms of geographic coverage, enabled customers and service functionality, as said in a statement.

The mobile services are offered in partnership with leading international banks, allowing Zain customers in enabled countries to withdraw cash, send and receive money, purchase and pay for services through their mobile phones and even manage bank accounts.

Zap is part of Zain’s pioneering ‘One Network’ platform, which makes all Zap services available in all countries associated with this network, without any extra charges. Users are able to use their Zap-enabled phones internationally without roaming surcharges, make calls/SMS at local rates, receive incoming calls for free and recharge their mobile phones with locally purchased top up cards.

Zain is a leading mobile telecoms company, with a commercial presence in 23 countries across Africa and the Middle East, comprising of a 13.000 dedicated workforce serving over 70 million active customers.

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